Duyệt theo Chủ đề "Market segmentation"

Đang hiển thị mục 1-2 trong tổng 2

    • Ethnic marketing : theory, practice and entrepreneurship 

      Pires, Guilherme D.; Stanton, John (Routledge, 2019)
      Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment ...

    • Market segmentation analysis : understanding it, doing it, and making it useful 

      Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich (FWF; Springer, 2018)
      This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market ...