Duyệt theo Chủ đề "Management"
Đang hiển thị mục 1-20 trong tổng 385
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50 proven ways to build restaurant sales & profit
(Hospitality Masters Press, 1997) -
A framework for marketing management
(Pearson, 2016)The 6th edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their ... -
A framework for marketing management
(Pearson, 2016)The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th edition approaches ... -
A guide to selecting software measures and metrics
(CRC Press, 2017)Going where no book on software measurement and metrics has previously gone, this critique thoroughly examines a number of bad measurement practices, hazardous metrics, and huge gaps and omissions in the software literature ... -
A practical guide to information systems strategic planning
(Auerbach Publications, 2006)This volume outlines a quick and easy approach with concepts, techniques, and templates for analyzing, organizing, communicating, and implementing an IS strategy. This approach unites an organization in a collaborative ... -
A preface to marketing management
(McGraw-Hill, 2015)This book is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By ... -
A wealth of insight : the world's best luxury hoteliers on leadership, management, and the future of 5-star hospitality
(Black Truffle Press, 2017)In A Wealth of Insight, more than thirty-five of the world's best luxury hoteliers share exactly what it takes to lead and manage some of the most legendary hotels and resorts. Each executive profile includes bite-size ... -
Absolute essentials of creative thinking and problem solving
(Routledge, 2021)"This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective. The book works step by step through the creative thinking process. ... -
Account based marketing for dummies
(Wiley, 2016)This book is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step ... -
Accountancy and financial management–I : F.Y.B.Com: Semester–I. Discipline Specific Elective (DSE) course (As per Revised Syllabus w.e.f. 2016–17)
(McGraw-Hill, 2017)This book has been written in easy-to-understand language and covers all relevant level of knowledge expected for undergraduate students and at the same time meeting the needs for various professional courses like CA, ICWA, ... -
Accounting and finance management for non-specialists
(Pearson, 2020) -
Adaptive leadership : accelerating enterprise agility
(Addison-Wesley, 2014) -
Advanced credit risk analysis and management
(Wiley, 2013)This book helps the reader to understand the various nuances of credit risk. It discusses various techniques to measure, analyze and manage credit risk for both lenders and borrowers. -
Adventure tourism management
(Butterworth-Heinemann, 2010)The academic study of adventure tourism is rapidly increasing in popularity, with research beginning to focus on it heavily. This book is a cohesive and comprehensive look at this multi-million dollar industry sector from ... -
Air transportation : a management perspective
(Routledge, 2015)This book is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. -
Airfreight forwarding : the practitioner's definitive guide
(Straits Times Press, 2014) -
Analytics in a big data world : the essential guide to data science and its applications
(John Wiley & Sons, Inc., 2014)The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics ... -
Analytics, data science, & artificial intelligence : systems for decision support
(Pearson, 2021)This book is the most comprehensive introduction to technologies collectively called analytics (or business analytics) and the fundamental methods, techniques, and software used to design and develop these systems. Students ... -
Applied statistics in business and economics
(McGraw-Hill, 2016)Provides real meaning to the use of statistics in the real world by using real business situations and real data while appealing students to know the why rather than just the how. In this book, the emphasis is on: thinking ... -
Armstrong's handbook of performance management
(Kogan Page, 2018)This book addresses all areas of performance management, from performance pay and giving feedback to managing under performers and having difficult conversations, so organizations can optimize staff performance. This fully ...
