Duyệt theo Chủ đề "Direct marketing"

Đang hiển thị mục 1-2 trong tổng 2

Advertising, promotion, and other aspects of integrated marketing communications

Andrews, J. Craig; Shimp, Terence A. (Cengage Learning, 2018)

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today’s leading IMC texts. With ...
Food and experiential marketing : pleasure, wellbeing and consumption

Batat, Wided (editor) (Routledge, 2019)

Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding ...