Duyệt theo Chủ đề "Communication in marketing"
Đang hiển thị mục 1-16 trong tổng 16
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Advertising : an integrated marketing communication perspective
(McGraw-Hill, 2020)The fourth edition of Advertising brings together an author team of highly experienced teachers and industry professionals to produce a learning resource that is both pedagogically sound and reflective of the most current ... -
Advertising and promotion : an integrated marketing communications perspective
(McGraw-Hill, 2018)In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, ... -
Advertising and promotion : an integrated marketing communications perspective
(McGraw-Hill, 2021)This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including ... -
Advertising, promotion, and other aspects of integrated marketing communications
(Cengage Learning, 2018)Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today’s leading IMC texts. With ... -
Architecting experience : a marketing science and digital analytics handbook
(World Scientific, 2016) -
Facets of corporate identity, communication, and reputation
(Routledge, 2008) -
Fashion marketing and communication : theory and practice across the fashion industry
(Routledge, 2020)"Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic ... -
Integrated advertising, promotion, and marketing communications
(Pearson, 2018)This book speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you ... -
Integrated advertising, promotion, and marketing communications
(Pearson, 2022)This book speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one ... -
Integrated marketing communication : creative strategy from idea to implementation
(Rowman & Littlefield, 2018)Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, ... -
Integrated marketing communications : a global brand-driven approach
(Palgrave Macmillan, 2022)This book presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, ... -
Marketing communications : a European perspective
(Pearson Education Limited, 2010) -
Marketing communications : discovery, creation and conversations
(Pearson, 2016)This book provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies ... -
Marketing communications : integrating online and offline, customer engagement and digital technologies
(Kogan Page, 2020)"The integration of online and offline marketing techniques is central to modern marketing practice. Companies can no longer compete if their digital and traditional marketing operate in silos, and organisations are therefore ... -
Sports marketing and the psychology of marketing communication
(Lawrence Erlbaum Associates, Inc., 2004)This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several ... -
Strategic integrated marketing communications
(Routledge, 2018)"With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities ...
