Đang hiển thị mục 1-20 trong tổng 26

    • Business analysis for dummies 

      Cox, Ali (John Wiley & Sons, Inc., 2023)
      When it comes to doing good business, change is a very good thing. And effective business analysts are at the heart of identifying opportunities for growth and implementing the solutions that can transform an organization’s ...
    • Business analysis for practitioners : a practice guide 

      Project Management Institute (Project Management Institute, Inc., 2015)
      This book provides practical resources to tackle the project-related issues associated with requirements and business analysis-and addresses a critical need in the industry for more guidance in this area. The practice guide ...
    • Business analytics : methods, models, and decisions 

      Evans, James R. (Pearson, 2017)
      This book teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Students will learn to apply basic business ...
    • Business plan development guide 

      Swanson, Lee A. (Independent, 2017)
    • Corporate strategy 

      Lynch, Richard L. (Prentice Hall, 2006)
    • Creating business and corporate strategy : an integrated strategic system 

      Aliekperov, Adyl (Routledge, 2021)
      "Businesses need strategies that determine the direction of functioning and further development. If a company deals with several multifaceted businesses, each of them subsequently requires their own strategy. The issue of ...
    • Driving digital strategy : a guide to reimagining your business 

      Gupta, Sunil (Harvard Business Review Press, 2018)
      "Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how ...
    • Essentials of strategic management : the quest for competitive advantage 

      Gamble, John E.; Peteraf, Margaret A.; Thompson, Arthur A. (McGraw-Hill, 2021)
      "The standout features of this seventh edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases. The text presents ...
    • Exploring corporate strategy : text & cases 

      Johnson, Gerry; Scholes, Kevan; Whittington, Richard (Prentice Hall, 2008)
      The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management ...
    • Exploring strategy : text and cases 

      Whittington, Richard; Regnér, Patrick; Angwin, Duncan (Pearson, 2020)
      This book has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government ...
    • Fundamentals of strategy 

      Whittington, Richard; Regnér, Patrick; Angwin, Duncan (Pearson, 2021)
      This book is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the ...
    • HBR guide to thinking strategically 

      [Harvard Business Review] (Harvard Business Review Press, 2019)
      Bring strategy into your daily work. As a manager, it's your responsibility to ensure that your work-and the work of your team-aligns with the overarching objectives of your organization. But when you're faced with competing ...
    • Measure what matters : OKRs, the simple idea that drives 10x growth 

      Doerr, John E. (Portfolio/Penguin, 2018)
      Standing for Objectives and Key Results, OKRs offer a revolutionary approach to goal-setting that helps companies focus on their most important initiatives, streamline to the most essential and scale those goals across the ...
    • Social media data mining and analytics 

      Szabo, Gabor; Polatkan, Gungor; Boykin, Oscar; Chalkiopoulos, Antonios (John Wiley & Sons, Inc., 2019)
      "Social media is a rich source of big data, so much so that 90% of Fortune 500 companies are investing in big data initiatives to help them predict consumer behavior. Knowing the most effective ways to mine social media ...
    • Sport business analytics : using data to increase revenue and improve operational efficiency 

      Harrison, C. Keith; Bukstein, Scott (CRC Press, 2017)
      This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business ...
    • Strategic and innovative pricing : price models for a digital economy 

      Cöster, Mathias; Iveroth, Einar; Olve, Nils-Göran (Routledge, 2020)
      "This book provides a guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in ...
    • Strategic management : an integrated approach : theory & cases 

      Hill, Charles W. L.; Schilling, Melissa A.; Jones, Gareth R. (Cengage Learning, 2017)
      This engaging strategy text presents strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including ...
    • Strategic management : an integrated approach : theory and cases 

      Hill, Charles W. L.; Schilling, Melissa A.; Jones, Gareth R. (Cengage Learning, 2020)
    • Strategic management : theory 

      Hill, Charles W. L.; Schilling, Melissa A.; Jones, Gareth R. (Cengage Learning, 2015)
      This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill, Gareth Jones, and Melissa Schilling integrate ...