Duyệt theo Chủ đề "Brandscape Music festival brands Music festival brand communities Brands and social media"

Đang hiển thị mục 1-1 trong tổng 1

Social music festival brandscapes: A lexical analysis of music festival social conversations

Gilstrap, Curt; Teggart, Andi; Cabodi, Kyle; Hills, Julian; Price, Shona (Elservier, 2021)

Social media usage relative to music festivals has given rise to the Social Music Festival Brandscape (SMFB)—an ecosystem of festival experiences and social conversations where music festival brand value is co-created ...