Duyệt theo Chủ đề "Brand management"
Đang hiển thị mục 1-2 trong tổng 2
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Brand management : co-creating meaningful brands
(SAGE Publications, 2018)Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. -
Customer loyalty and brand management
(MDPI, 2019)This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, ...
