Duyệt theo Tác giả "Y. Lehto, Xinran"
Đang hiển thị mục 1-1 trong tổng 1
-
Chapter 4: Conceptualizing festival-based culinary tourism in rural destinations
(Routledge, 2008)Destination branding is a powerful marketing resource used to differentiate one location from another ( Cai, 2002 ; Kotler and Gertner, 2002 ). Successful destination branding must incorporate various elements of a ...