Duyệt theo Tác giả "Rabad´an-Martín, Inmaculada"

Đang hiển thị mục 1-1 trong tổng 1

    • Topic-based engagement analysis: Focusing on hotel industry Twitter accounts 

      Rabad´an-Martín, Inmaculada; Barcos-Redín, Lucía; Pereira-Delgado, Jorge; Aguado- Correa, Francisco; Padilla-Garrido, Nuria (Elservier, 2025)
      In a social-media context, brands need to understand how to frame their messages, so that a topic can be quickly recognized, promoting higher levels of user engagement. However, knowledge about the link between content type ...