Duyệt theo Tác giả "Quesenberry, Keith A."

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Social media strategy : marketing, advertising, and public relations in the consumer revolution

Quesenberry, Keith A. (Rowman & Littlefield, 2019)

This book is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; ...