Duyệt theo Tác giả "Bacouël-Jentjens, Sabine (editor)"

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Advertising confluence : transitioning marketing communications into social movement

Arora, Anshu Saxena (editor); Bacouël-Jentjens, Sabine (editor) (Palgrave Macmillan, 2015)

"Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens ...