Browsing by Subject "Social responsibility"

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    • Ethics, social responsibility and sustainability in marketing 

      Altinbasak-Farina, Ipek (editor); Burnaz, Sebnem (editor) (Springer, 2019)
      This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, ...