Browsing by Subject "Luxury fashion"

Now showing items 1-2 of 2

    • Storytelling in luxury fashion : brands, visual cultures, and technologies 

      Sikarskie, Amanda (editor) (Routledge, 2021)
      This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, ...

    • Understanding luxury fashion : from emotions to brand building 

      Cantista, Isabel (editor); Sádaba, Teresa (editor) (Palgrave Macmillan, 2020)
      Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into ...