Browsing by Subject "Intangible property"

Now showing items 1-3 of 3

    • Brand valuation 

      Paugam, Luc; André, Paul; Philippe, Henri; Harfouche, Roula (Routledge, 2016)
      Using rigorous methodologies, an analysis of the world of the new economy and an inquiry into the limits of modern valuation technics, this book offers empirical and theoretical background to the key issue of brand valuation. ...

    • Building strong brands 

      Aaker, David A. (Free Press, 1996)
      In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses ...

    • Managing brand equity : capitalizing on the value of a brand name 

      Aaker, David A. (Free Press, 1991)
      The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; ...