Browsing by Subject "Green marketing"

Now showing items 1-3 of 3

    • Green marketing management 

      Dahlstrom, Robert (South-Western, a part of Cengage Learning, 2011)
      This book helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a ...

    • Sustainable marketing 

      Martin, Diane; Schouten, John (Pearson, 2014)
      As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts ...

    • Sustainable marketing and customer value 

      Chattopadhyay, Subrata (editor); Sondhi, Sundeep Singh (editor); Dalal, Arunava (editor) (Routledge, 2023)
      "Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad ...