Browsing by Subject "Customer"

Now showing items 1-2 of 2

    • The Customer Excellence Enterprise: A Playbook for Creating Customers for Life 

      Simmons, Wayne; DeWitt, Tom (Wiley, 2024)
      Make customer-centricity tangible, sustainable, and real by implementing structural and systemic changes to the DNA of your company. Businesses need to do more than sell to customers―they need to help them live their ...

    • Which customers pay? : predicting value pre and post sales 

      Beirau, David (Springer Gabler, 2020)
      The main goal of this book is explaining which customers create value for suppliers and thereby realizes a better understanding of how suppliers can improve their revenue for value proposition and value creation in industrial ...