Browsing by Subject "Cultural festival,Co-Creation,Place attachment,Satisfaction,Customer-To-Customer logic"

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    • Co-creation experience and place attachment: Festival evaluation 

      Zhanga, Carol Xiaoyue; Fong, Lawrence Hoc Nang; Li, ShiNa (Elservier, 2019)
      Adopting customer-to-customer value co-creation logic, this study explored the underlying dimensions of the cocreation experience and its effects on the behavioral intention to attend festivals. The analysis focused on ...