Browsing by Subject "Consumer profiling"

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    • Social media data mining and analytics 

      Szabo, Gabor; Polatkan, Gungor; Boykin, Oscar; Chalkiopoulos, Antonios (John Wiley & Sons, Inc., 2019)
      "Social media is a rich source of big data, so much so that 90% of Fortune 500 companies are investing in big data initiatives to help them predict consumer behavior. Knowing the most effective ways to mine social media ...