Now showing items 1-4 of 4

    • Big brands, big trouble : lessons learned the hard way 

      Trout, Jack (Westland, 2001)
      With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes ...
    • Economics and management of the food industry 

      Dorfman, Jeffrey (Routledge, 2014)
      This book analyzes the economics of the food industry at every stage between the farm gate and the kitchen counter.
    • International business : competing in the global marketplace 

      Hill, Charles W. L.; Hult, G. Tomas M. (McGraw-Hill, 2019)
      With the 12th edition, Hill and Hult continue to draw upon their experience to deliver a complete program that is: Relevant - Timely, Comprehensive Coverage or Theory; Practical - Focused on Practical Applications of ...
    • Play to win : the nonprofit guide to competitive strategy 

      Piana, David La; Hayes, Michaela (John Wiley & Sons, Inc., 2005)
      This book offers a clear description of competition and discusses its practical, ethical, and political ramifications within the nonprofit sector. It demonstrates how, by being a more effective competitor, a nonprofit can ...