Browsing by Subject "Communication effect, Brand awareness, Perceived Quality, Brand image, Purchase intention"

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    • Developing and Validating a Model of Tourism Brand Equity 

      Dahiya, Annu; Kumar, Rajiv; Sangeeta
      Advertising and advertising media is a huge industry that stimulates all other industries whether it is in the primary, secondary or tertiary sector. Advertising plays a very important role in the service sector as it gives ...