Browsing by Author "Zayer, Linda Tuncay (editor)"
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Gender, culture, and consumer behavior
Otnes, Cele C. (editor); Zayer, Linda Tuncay (editor) (Routledge, 2012)This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender ...