The practice of social research

Abstract

This book gives students the tools they need to apply research concepts practically, as both researchers and consumers. Known as the “gold standard” for research methods, the book offers a comprehensive, straightforward introduction to the field of research as practiced by social scientists. Babbie emphasizes the research process by showing students how to design and construct projects, introducing the various observation modes in use today, and answering questions about research methods-such as how to conduct online surveys and analyze both qualitative and quantitative data.