Copysites / duplitectures as tourist attractions: An exploratory study on experiences of Chinese tourists at replicas of foreign architectural landmarks in China

Abstract

This study aims to clarify the position of duplitectures/copysites in the theoretical stream of tourism authenticity. It does so by exploring the meanings assigned by domestic Chinese tourists, based on their socially and culturally held beliefs, while they interact with architectural imitations imported from alien cultures. The primary research method is an emergent qualitative design that involved in-depth interviews of Chinese tourists at the eight copysites considered in this study. The findings reveal three relevant themes. Reconceptualization of authenticity indicates that the concept of imitation has very different connotations in China compared to those in the West. Cultural self-exploration reflects an evolving stage of intercultural maturity manifested by Chinese tourists. Deglobalization has led to cultural homogenization of the tourist spaces in China. The findings fill the lacuna in existing theoretical streams of tourism authenticity by clarifying the position of copysites and has practical implications for domestic tourism marketing organizations in China.