ONLINE CORPORATE SOCIAL RESPONSIBILITY REPORTINGS OF LEADING HOTEL GROUPS IN INDIA: A QUALITATIVE CONTENT ANALYSIS

Abstract

The aim of this research was to study the online CSR reporting of selected hotel groups in India for investigating the most commonly performed CSR initiatives. For this study four Hotel Groups were selected after the online review of their corporate websites and also availability of online CSR reporting material. Qualitative Content Analysis was performed with help of Qualitative Data Analysis (QDA) miner software. Survey revelations of this research showed that the important areas of CSR initiatives of four selected hotel groups in India were Energy Management, Waste Management, Water Management, Sustainable Development, Diversity and Inclusion, Community Welfare, Environmental Awareness Education etc. The findings suggest that the hotel groups in India are more focusing on the environmental aspects and not focusing on the important areas such as conservation of Cultural and Natural heritage, Cleanliness Campaigns and Skill Development which would help to boost the sustainable tourism development in India.