This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. Here, the entrepreneurial process is usually initiated by organizations, people or governments who are embedded ...

This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business ...

"This proven, popular reference has been completely updated to better guide readers through the current franchise environment. Real-life examples of both service- and product-oriented franchises and useful checklists prevent ...

Finally! A book that helps salon owners to open, remodel, and run a successful business!! Put your dreams of owning or remodeling a salon on the success track and learn operational tactics that would otherwise take you ...

"With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities ...

This book offers an innovative introduction to the theory and practice of sports coaching, highlighting the social, cultural and pedagogical concepts underpinning good coaching practice. Now in a fully revised and updated ...

This book introduces students to the complex world of private club management. Chapter contributors are hospitality educators and others with expertise in the areas of club management and facilities. The third edition ...

This book connects you to research, resources, and practitioners in health education/promotion while providing a solid foundation in the history, philosophy, theory, and ethics of health education. This text continues to ...

This book challenges you to meet your personal fitness and wellness goals, and shows you how to inspire others to do the same. This includes behavior modification techniques through sensible approaches and a strong focus ...

In this book, authors Irving Rein, Ben Shields, and Adam Grossman demonstrate that relying too much on winning is a losing long-term strategy for dealing with these challenges. Instead, they argue that sports strategists ...