20. Selling - Retail

Selling with emotional intelligence : 5 skills for building stronger client relationships

Anthony, Mitch (Dearborn Trade Publishing, 2003)
Proactive selling : control the process, win the sale

Miller, William “Skip” (Amacom, 2003)
Sales management : analysis and decision making

Ingram, Thomas N.; LaForge, Raymond W.; Avila, Ramon A. (Routledge, 2020)

This book continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations. The authors teach sales management courses, and interact with sales ...
Smart retailing : technologies and strategies

Pantano, Eleonora; Dennis, Charles (Palgrave Macmillan, 2019)

Christoph Teller, Professor and Head of the Department of Marketing and Retail Management, University of Surrey, UK "Smart Retailing offers an eloquent and inspiring vision of retail management in the future. I strongly ...
Knowledge management for sales and marketing : a practitioner's guide

Young, Tom; Milton, Nick (Chandos Publishing, 2011)

This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners ...